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The adventure begins in 1999 during a trip to Pakistan. Inspired by the wool and cashmere reversible shawls and surprised by the enthusiasm of the family circle, the designer Roshanara decided to launch her own brand of fashion accessories. Her pleated taffeta stoles, two-tone silk organza wraps, embroidered velvet scarves met with immediate success with major retailers in France, as Le Bon Marché, Le Printemps, Franck & Fils, but also abroad (House of Fraser, East, John Lewis ...).
Over the seasons the brand pursued its development and Roshanara added unique and original prints to her collections. Accessories gradually gave place to a full range of ready-to-wear, including fabulous printed velvet coats and jackets which soon became the best seller of the brand. The skirts, dresses, tops and accessories, all designed to mix and match, appeal to women seeking comfort, originality and a touch of bohemian chic.
Present in major European trade show, Roshanara is stocked in more than 300 stores in a dozen countries.